EDAA Trust Seal

Retail Media Campaign Terms & Conditions Rider

Last Updated: December 2025

Bullet #12 has been amended and is considered effective for managed service contracts as of 12/12/2025 and it continues to remain effective for self-service contracts.

  • Any offsite campaigns shall adhere to Epsilons creative guidelines located at https://legal.epsilon.com/us/creative-guidelines
  • Inventory is sold on a first come first serve basis; impressions & dates are subject to change. No inventory is reserved until the signed contract is received.
  • Banner Ad media, Sponsored Product Ad and Offsite Banner media budget is fluid based on performance.
  • Frequency capping is not available.
  • When there are multiple retailers related to a particular buy (e.g. Grocery One, BevAlc, ERM Audiences and/or retailers that have multiple banners, etc.), on-site media will run on ALL retailers where the product is available.
  • Competitive separation is not guaranteed.
  • Epsilon cannot guarantee viewability, however, will make every effort to run quality media that complies with Publicis viewability thresholds.
  • DCM (to report on impression delivery) and DV monitoring tags (to report on media quality i.e. viewability, ad fraud, and brand safety & suitability) are permitted by specific retailers only. Additional third-party tags are not accepted currently. Data collected by tags and/or the retailer may be subject to limitations on use or re-use by the advertiser.
  • Third-party tags for the purpose of billing are not permitted for any on-site media.
  • Third-party tags for the purpose of billing are not permitted for most off-site media. If a special request for 3PB is submitted, it must be individually evaluated and approved before the execution of an IO.
  • Each party agrees that non-public campaign details (e.g. price, new products, campaign performance, etc) shall be maintained by both parties as Confidential Information.
  • Advertiser or Agency acknowledges and agrees that the committed spend amount shall be fully expended within the agreed-upon campaign flight dates. If Epsilon observes that the campaign is not pacing towards the full expenditure of the committed spend by the end of the contracted flight date(s), Epsilon may notify the Advertiser or Agency of the potential need for delivery support. If the Advertiser or Agency fails to respond to such notice within three (3) business days, Epsilon may take appropriate actions, at its sole discretion, to ensure the campaigns timely delivery which may include but are not limited to, the addition of new placements within existing media channels, the addition of new SKUs or equivalent entities, the removal of underperforming SKUs, the inclusion of new search terms, or other similar adjustments. The Advertiser or Agency acknowledges that: (i) any actions taken by Epsilon in accordance with this section shall be carried out with the intent to meet the original campaign objectives and to fulfill the committed spend amount, while maintaining the overall performance and integrity of the campaign; and (ii) that the actions taken by Epsilon or the subsequent campaign performance realized, under this provision shall not relieve the Advertiser or Agency of its obligation to fulfill payment for the committed spend amount . Any proactive changes made by Epsilon will be documented in writing and provided to the Advertiser or Agency upon completion. It is further understood and agreed by the Advertiser or Agency..
  • Epsilon does not share revenue with Media Company (where Media Company is a licensed alcohol retailer) and does not otherwise pay, give, loan, or furnish to such Media Company or its Affiliates, any funds or any other thing of value that CitrusAd receives from Alcohol Manufacturer/Advertisers. In addition, CitrusAd shall not pay such Media Company or its Affiliates for any distribution, advertising or display services related to alcoholic beverages.