Epsilon Access Report for Digital IDs

Thank you for contacting Epsilon to request a Consumer Access Report.

The information in this report addresses the personal data Epsilon processes about you for its interest-based advertising services and identity graph services.

Visit Epsilon's privacy policy for more information concerning collection or processing of personal data.

Report Contents Overview

This Report contains the following information

  • Categories of personal data that Epsilon processes
  • Categories of the sources from whom Epsilon collects personal data
  • Purposes for Epsilon collecting, selling or sharing personal data
  • Categories of personal data Epsilon sells to third parties linked to the categories of third parties to whom the personal data was sold
  • Categories of third parties to whom Epsilon shares personal data
  • Categories of personal data Epsilon discloses to third parties for a business purpose linked to the categories of third parties the personal data was disclosed for a business purpose
  • Specific pieces of personal data processed

Definitions

The following are some useful definitions for various information throughout this report.

  1. Personal identifiers: information that enables Epsilon or third parties to identify you such as your name, address, IP address, email address, customer ID, or cookie ID.
  2. Commercial or transactions information: information about your purchases or obtaining of property, products, or services.
  3. Demographical information: information about your characteristics like age, gender, marital status, income range.
  4. Internet or other electronic network activity information: information about your online activity such as websites you browse or your interaction with a digital advertisement
  5. Geolocation information: non-precise location information
  6. Professional or employment-related information: information about your occupation such as your job title or industry you are employed.
  7. Education information: information about your education such as if you are a college graduate.
  8. Inferences: information that is drawn from any of the information identified in this section to create a profile about you reflecting your potential preferences, characteristics, behaviors, attitudes, or other information.
  9. Race or ethnic origin: this may be “sensitive data” in certain states.
  10. Health information: information about your health status, such as conditions, diagnoses, treatments, procedures, bodily functions, vital signs, symptoms, health testing metrics, health purchases, medication, gender affirming care. This may be “sensitive data” in certain states.
  11. Reproductive or sexual health, sex life: this may be “sensitive data” in certain states.
  12. Union membership: this may be considered “sensitive data” in certain states.

Categories of Personal Data Epsilon Processes

  • Personal identifiers
  • Commercial or transactions information
  • Demographical information
  • Inferences
  • Internet or other electronic network activity information
  • Professional or employment-related data
  • Geo-location Information
  • Education information
  • Race or ethnic origin
  • Health information
  • Reproductive or sexual health, sex life

Sources from whom Epsilon collects Personal Data

Epsilon collects Personal Data from the following industries which may be from data sent to Epsilon or the industry member allowing Epsilon to collect Personal Data on its website, mobile application, or online advertisement.

  • Advertising Networks
  • Food & Beverage Companies
  • Advertising/Marketing Companies
  • Gift Product Companies
  • Affiliates not under the Epsilon brand
  • Health and Wellness Product and Service Companies
  • Apparel & Accessory Companies
  • Internet Service Providers
  • Automotive Companies
  • Lifestyle & Interest Product Companies
  • Business Service/Agencies
  • Manufacturing Companies
  • Business to Business Companies
  • Marketing Data Companies
  • Communication Services Companies
  • Not for Profit Organizations
  • Consumer Data Resellers
  • Operating Systems and Platforms
  • Consumer Packaged Goods Companies
  • Parenting Product Companies
  • Consumer Services Companies
  • Public or Government Entities
  • Data Analytics Providers
  • Publishing Product Companies
  • Educational Institutions & Companies
  • Social Networks
  • Electronics Companies
  • Technology/Computer Software Companies
  • Energy and Utility Companies
  • Telecommunications Companies
  • Financial Services Companies
  • Travel, Leisure & Entertainment Companies

Categories of Personal Data Epsilon Sells linked to the categories of Third Parties to whom the Personal Data was Sold

The following chart reflects the industries to whom Epsilon sells personal data; however, Epsilon may not have sold your personal data or the specific category of your personal data to each industry listed below.

To view the entire chart below, you may need to scroll vertically and horizontally.

3rd Party Category

Personal Identifiers

Commercial or Transaction Information

Demographic and Statistical Information

Inferences

Internet or other electronic activity information

Geolocation Information

Professional or Employment Related Information

Education information

Race or ethnic origin Health informationSex life or sexual orientation

Advertising/ Marketing

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Apparel

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Automotive

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Business Services

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B2B

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Children's Products

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Communication

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Package Goods

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Consumer Services

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Marketing Data Co.

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Education

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Electronics

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Energy & Utilities

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Financial Services

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Food & Beverage

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Gift

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Public Institutions

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Health

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Lifestyle/ Interest

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Manufacturing

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Not-for-Profit

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Other

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Publishing

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Tech/ Software

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Telecomm

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Travel/ Leisure

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Categories of Third Parties to whom Epsilon Shares Personal Data for Interest Based Advertising (aka. Cross-context Behavioral Advertising)

The following chart reflects the industries to whom Epsilon shares personal data for interest based advertising (aka cross-context behavioral advertising); however, Epsilon may not have shared your personal data to each industry listed below.

3rd Party Category
  • Advertising/Marketing
  • Apparel
  • Automotive
  • Business Services
  • B2B
  • Children's Products
  • Communication
  • Packaged Goods
  • Consumer Services
  • Marketing Data Co.
  • Education
  • Electronics
  • Energy & Utilities
  • Financial Services
  • Food & Beverage
  • Gift
  • Public Institutions
  • Health
  • Lifestyle/Interest
  • Manufacturing
  • Not-for-Profit
  • Other
  • Publishing
  • Tech/Software
  • Telecomm
  • Travel/Leisure

Business & Commercial Purposes for Collecting, Selling or Sharing Personal Data

Epsilon collects, processes, and sells/shares personal data for the purposes described in the Epsilon Privacy Policy.

Categories of Personal Data Epsilon Discloses to Third Parties for a Business Purpose linked to the Categories of Third Parties to whom the Personal Data was Disclosed for a Business Purpose

When Epsilon discloses Personal Data to a third party, who is Epsilon's Service Provider, the Service Provider will use the Personal Data solely for Epsilon's business purpose. A couple examples of business purposes are: customer service, analytics, marketing, and security monitoring.

To view the entire chart below, you may need to scroll vertically and horizontally.

3rd Party Category

Personal Identifiers

Commercial or Transaction Information

Demographic and Statistical Information

Inferences

Internet or other electronic activity information

Geolocation Information

Professional or Employment Related Information

Education information

Race or ethnic originHealth informationSex life or sexual orientation

Advertising/ Marketing

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Cloud Hosting

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Specific Pieces of Personal Data Collected

To help you better navigate this section of the report, here are some useful definitions:

  • dtm_id(Identifier): This is the Dotomi ID that Epsilon associates with you.
  • ip_address(Internet Activity): A numerical label associated with the website's server that you visited.
  • mobile_device_id(Identifier): Functionally, this is the mobile app equivalent to cookie IDs on the web. These IDs are generally created by the mobile device manufacturer themselves and can be controlled by going to your device's privacy settings.
  • site_or_mobile_app(Internet Activity): A combination of mobile apps and URLs we have associated with you across mobile devices, browsers or other connected devices.