Epsilon Access Report

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The information in this report shows the ID-based online activity data related to your cookie ID, as well as any email/name-based data that Epsilon processes about you in connection with its services.

Visit Epsilon's privacy policy for more information about how Epsilon processes personal data.

Categories of personal data and purposes of processing

Epsilon uses cookies, device IDs, adverting IDs or other similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies) that can be stored or read on your device to recognize it each time it connects to an app or to a website, for one or several of the following purposes: (i) to build or improve a profile about you for personalized advertising and content; (ii) personalize advertising and content based on your profile; (iii) measure advertising and content performance; (iv) generate reports based on your activity and those of others; and (v) improve products and services and to build new products and services. Epsilon may also (i) link your device to other devices that belong to your and to your household; and (ii) match and combine information about your activity with other information relating to you and originating from various sources, including information such as name, address, email address and phone number and transactions made; in support of the purposes above.

Categories of sources

We receive the personal data we use for the above purposes from our clients that are advertisers or publishers, as well as our partners, including third party data providers.

Categories of recipients

We share your personal data with (i) our clients; (ii) participants of the advertising ecosystem; (iii) with other partners such as providers of connected TV to enable personalized advertisements to be provided to users of their platforms; (iv) affiliates and processors that assist with our services; (v) third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stocks; and (vi) as we believe necessary and appropriate: (a) under applicable law; (b) to comply with legal processes and obligations; (c) to respond to requests from public and governmental authorities; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect our rights, privacy, safety or property; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. If you are based in the United Kingdom, we also share personal data with the Abacus Alliance UK for modelling and personalized direct marking.

Period for which the personal data will be stored

Your personal data will be stored for as long as it’s necessary to fulfil the purposes for which it’s processed, and in accordance with our data retention policy. The retention period depends on the type of data. For example, we retain non-transactional pseudonymous personal data we collect or receive online or through bid requests for no more than eighteen (18) months.

International transfers

We transfer personal data outside of EU/EEA/UK. We have taken appropriate and suitable safeguards to ensure your personal data is protected. This includes implementing Standard Contractual Clauses adopted by the European Commission and/or the United Kingdom, as applicable.

Automated Decision Making

Epsilon does not engage in automated decision-making, including profiling, which produces legal effects concerning you or similarly significantly affects you.

Other Rights and Complaints

Please visit our Privacy Policy for further information, including about your other rights in relation to your personal data, and how to lodge a complaint.