EDAA Trust Seal

Epsilon Cookie List

Last updated: 4 October 2024

Cookies set for CORE ID related Services, mainly Discovery, Prospect and Digital Media Solutions

Cookie Name

Host Name

Cookie Type

Expiration

Origination (1st party, 3rd party)

Data stored in cookie

Use of cookie

DotomiUser

dotomi.com

Persistent

13 months

3rd

Pseudonymous cookie id

Manage cookie level profile, freq. cap, retargeting

DotomiStatus

dotomi.com

Persistent

Five years plus one week

3rd

Flag indicating opt-in or opt-out status.

Used to honor device-level opt-out preferences.

dtm_token

client domain

Persistent + local storage + session storage

13 months

1st

Pseudonymous cookie id

Manage cookie level profile, freq. cap, retargeting

dtm_token_exp

client domain

Local storage + session storage

N/A

1st

Timestamp relative to dtm_token cookie

Logs timestamp for dtm_token cookie

DotomiSession_NNNN

dotomi.com

Session

N/A

3rd

Pseudonymous session id

Value within cookie isn’t used however, the presence/absence of the cookie is used for flow control and load balancing. Presence/absence of cookie is used for restricting calls to /ucm/DMCSuccessLogger endpoint to once per company session.

dtm_sync

Client domain

Local storage + session storage

N/A

1st

Example value: 0$19740$19740$5010-0#16164-0#52136-0#15882-0#69627-0#41963-0#9252118-0#15900-0#

Used to identify which sync pixels we set on users via registration tags

dtm_sync_exp

Client domain

Local storage + session storage

N/A

1st

Timestamp relative to dtm_sync cookie

Logs timestamp for dtm_sync cookie

euconsent-v2

consensu.org

Persistent

13 months

1st

Example value:
CPUkc3PPUkc3PAXADAENCD
CgAAAAAH_
AAAAAAAAEWgCAA0
ADMAQgAiwAAAAA.
YAAAAAAAAAAA

Stores consent for vendors that participate in the IAB Transparency and Consent Framework. Only written if the browser blocks third-party cookies.

dtm_tcdata

client domain

Persistent + local storage + session storage

1 day (cookie)

1st

Example value:
CPUkc3PPUkc3PAXADAEN
CDCgAAAAAH_
AAAAAAAAEWgCAA0
ADMAQgAiwAAAAA.
YAAAAAAAAAAA

Stores consent for vendors that participate in the IAB Transparency and Consent Framework.

dtm_tcdata_exp

client domain

Local storage + session storage

N/A

1st

Timestamp relative to dtm_tcdata cookie

Logs timestamp for dtm_tcdata cookie

dtm_token_sc 

Client domain

Persistent

13 months

1st

AAACI355WErUXgAmFbAKAAALtQE

our first party cookie set via headers on registration tags

DotomiSync 

dotomi.com or client domain.

Persistent

12 months

1st or 3rd

0$18677$18677$41440-
0#30129-0#82592-
0#5010-0#75347-
0#42290-0#25987-
0#67215-0#

used to identify which sync pixels we set on users via registration tags

dtm_user_id 

Client domain

Passed

13 months

1st or 3rd

7891011

used to identify users registration

dtm_user_id_sc 

Client domain

Passed

13 months

1st or 3rd

7891011

used to identify users registration

svid

mediaplex.com

Persistent

13 months

3rd

Information may include pages viewed as appropriate

Used to relate preference information for marketing purposes

dtm_gdpr_delete

dotomi.com

Persistent

30 days

3rd

Blank. This is just a marker cookie.

Set when GDPR data delete is executed. Life span is 30 days. When this cookie exists, GDPR consent is considered revoked.

pluto2

fastclick.net

Persistent

13 months

3rd

Session ID

This is a temporary cookie that is created in the case when no PLUTO cookie is set AND the user hits the advertiser site where a Re-Targeting pixel has been executed.

pluto

fastclick.net

Persistent

13 months

3rd

Session ID

The Session ID is used to track preference information.

fastclick

fastclick.net

Persistent

10 years

3rd

the string "optout"

Tells the delivery system that the browser had opted out of the network

svid

mediaplex.com

Persistent

13 months

3rd

Session ID or "OPT-OUT" if the browser had opted out in the past

Used to relate preference information for the ID

rts

mediaplex.com

Persistent

13 months

3rd

Timestamp

Used to track last time browser was redirected through Corporate Cookie Service / Dotomi.com domain

cmp-data

hosting-site domain

Persistent

13 months

1st

Config version, Last Updated, User UUID

Cookies places to manage consent through Epsilon's Consent Management Platform (CMP)

euconsent-v2

hosting-site domain

Persistent

13 months

1st

Example value:
CPUkc3PPUkc3PAXA
DAENCDCgAAAAAH_
AAAAAAAAEWgCAA0
ADMAQgAiwAAAAA.
YAAAAAAAAAAA

Cookies places to manage consent through Epsilon's Consent Management Platform (CMP)

euconsent-v2-ptc

hosting-site domain

Persistent

13 months

1st

Example value:
CPUkc3PPUkc3PAXA
DAENCDCgAAAAAH_
AAAAAAAAEWgCAA0
ADMAQgAiwAAAAA.Y
AAAAAAAAAAA

Cookies places to manage consent through Epsilon's Consent Management Platform (CMP)

dtm_gpc_optout

dotomi.com or client domain.

Persistent

30 days

1st or 3rd

Pseudonymous cookie id

Set when GPC Optout is initiated. Presence of this cookie helps us prevent multiple downstream optout requests for the same user

up

dotomi.com

Persistent

13 months

Partitioned

Pseudonymous cookie id

Manage cookie level profile, freq. cap, retargeting.

receive-cookie-deprecation

dotomi.com

Persistent

13 months

Partitioned

1

UK CMA-aligned Chrome-facilitated testing

ar_debug

*.dotomi.com

Session

Session

3rd party

1

Enable transitional debug reporting in Chrome Privacy Sandbox Attribution Reporting API

dtm_persisted_em

client domain

Persistent + local storage + session storage

13 months

1st

Example Value:

566FDBAEB746E8DBFCADF98EE2FFEA12ED97D4660ECB51C0C50ACA8036C1B4F3

Hashed id